There is one important question to ask your commercial insurance agent that has nothing to do with your insurance.
In this business climate, everyone talks of customer service and going the extra step to provide more value to their clients and customers. Today, we’re going to discuss a concept, an idea, which can have a significant impact on your business, and isn’t covered in a policy, but does include your commercial agent. A board of directors is often reserved for Fortune 1000 companies. A board of directors is a group of business professionals brought together and is paid to advise the senior management of a company in determining policy and direction of a company. Use this to your advantage and create an advisory board, a board of directors if you will, for your business. There are a number of professionals, including your commercial insurance agent who should be willing to help you grow and without being paid.
Most small businesses cannot afford to pay for the advice and counsel of a board of directors. However, it is very possible to build an advisory team dedicated to helping you with your business. Your CPA, Attorney, and Commercial Insurance Agent provide the nucleus of the advisory team. Your banker, financial advisor, and perhaps a key vendor or two rounds out this board. It’s your business, you determine the how’s and when’s of this group.
Your commercial insurance agent is a key component of your advisory team. Use this advisor to help you put the team together. If no one is willing to do it, perhaps its time to interview the replacements who will help you and offer that level of service.